Health scheduling
·
2026
·
Repricing Sprint
Packaging for clinics of every size
One plan for every clinic became three, from a €49 plan for a single room to a group plan for chains.
+37%
ARPA on new deals
€49/mo
New small-clinic plan
14% → 19%
Trial to paid
§1 SITUATION
Velmo sold one plan to single-room practices and fifty-site chains alike. Small clinics churned on price; chains asked for features it lacked.
Trial conversion sat at 14%, and the sales team spent most of its time on custom quotes.
§2 APPROACH
We split the product into three plans by number of rooms and staff, with a €49 entry plan that needed no sales call.
Group features such as shared calendars and central billing moved to the top plan, priced per site.
§3 OUTCOME
Revenue per account on new deals rose 37%, led by the group plan.
Trial-to-paid conversion improved from 14% to 19% once small clinics had a plan that fitted.
“The €49 plan brought in clinics we used to turn away, and the group plan pays for the sales team.”
Ruben Achterkamp
·
Head of Sales, Velmo Clinics